That is a globally allocated launch comprised of exceptional shares, which includes whisky from ghost distilleries that are no more in operation. A lot less than 888 bottles had been created worldwide.

The result observed glass staying hand-blown into a teardrop shape. For The very first time during the brand name’s heritage, the iconic square Johnnie Walker bottle is reformed. 

Johnnie Walker’s five years of research and enhancement have intended which the know-how obtained is being used throughout the selection of Diageo items.

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Global Style Director at Diageo, Jeremy Lindley who led the look challenge, reported, “Johnnie Walker Blue Label Ultra was born out of an ideation session considering the way forward for luxurious. With other types shifting in direction of light-weight – such as eyewear and high-efficiency biking – we questioned no matter if luxurious spirits could abide by accommodate. “We took our vision to the group of specialist glassmakers and in the course of a 5 calendar year exam-and-discover method bit by bit learned how to create elegant, light-weight glass.

This new, light-weight bottle is a detail of exquisite splendor; but a lot more importantly, it demonstrates what is possible On the subject of lightweighting glass. We are going to carry on applying these learnings across our range, using much more progressive strides as we glance to the way forward for Scotch.”

In conjunction with external glass makers, the model rethought all elements of how the bottle is developed, manufactured and transported: from hand-blowing the glass, to employing a teardrop shape which, for The 1st time ever, meant reforming the long-lasting Johnnie Walker sq. bottle.

. The previously claimed ‘lightest body weight Scotch whisky bottle’ was launched by a United kingdom retailer and weighed about 298 grams.

With fewer than 888 bottles unveiled globally, Each individual bottle is individually numbered and offered inside of a luxurious collector’s case.

We're below whenever you're prepared to go ahead and take plunge with Johnnie Walker and explore cocktail recipes, new products launches and the most up-to-date from our world of whisky.

5 years in the past, Johnnie Walker established out with a particular ambition; to maneuver the spirits business forward. Owning observed a large number of luxurious classes ended up heading in a fresh way – ‘delicate’, instead of ‘large’ – the manufacturer sought to experiment with certainly one of its most luxurious whiskies. Aiming to force the boundaries of lightweighting glass, all inside the title of development.

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit rating: Diageo As well as this, Diageo has introduced that a royalty-free of charge license towards the patent will likely be provided to anyone who needs click here to affix Johnnie Walker in its mission. Lindley explained: “As an alternative to maintain this new know-how close to our upper body, we’re energized to be offering a royalty-totally free licence to our granted British isles patent to the whole world.

Claimed strategy aims to decrease the bodyweight of glass in Johnnie Walker packaging. This may have a immediate effect on the carbon emissions of Johnnie Walker packaging, equally with regards to output and transport. 

“We’re likely about twelve months from Individuals very first products and solutions hitting the industry as a result of the lightweighting method.”

Certainly—this collectible version is usually ordered on the web and transported securely towards your door with signature affirmation.

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Because the time of its founder, John Walker, those that blend its whiskies have pursued flavour and quality higher than all else.